Near the end of the time, when Harbin, Hangzhou, IPTV trial conducted initial success, China Telecom and China Netcom's local branches have begun to focus development effort, began testing IPTV-related equipment, network construction bidding, the business pilot commercial test run with a series of activities, making IPTV industry in China shows a spark Negative effect and Precaution. But the face of this scene, but experts said a low profile, despite the current IPTV industry in China, whether in social concerns, but also in actual construction industry has made considerable progress in both, but overall, IPTV in China is still in testing the water phase, the whole industry is still in early stage of development.
The focus of intense competition
"IPTV business, competition is mainly from two aspects: First, the traditional TV operators from cross-sector competition, and second, the competition between telecom operators." Broadband Digital Technology Co., Ltd. Beijing Chaoge Shi Ying, Assistant General Manager? , said in an interview. Not long ago, China Telecom launched with great fanfare five provinces and cities in 17 pilot local network IPTV, China Netcom IPTV pilot cities also announced that it would expand from one to 20. But for now, the two operators are basically in their respective territories to start IPTV service pilot project, the competition between them seems less than keen on. "The real threat now comes from the traditional television operators." Shi Ying? Said.
This is not as vigorous industry and the media as propaganda - IPTV seems to have a boom in China. Alcatel Shanghai Bell, Wang Ying, vice president that, with China's existing 40 million broadband subscribers compared to only a handful of the current IPTV customers, the market penetration of less than 0.5%, still far from being totally out of shape.
Wang Ying pointed out that mainland China's video service price is very low. In Hong Kong, China and Europe and the United States and other places, the fees are higher than cable telecommunications charges, and the situation in China, on the contrary, ADSL monthly fee mostly in the 80 -120 per hour, cable television, only a dozen dollars on fees, This is unreasonable. "In mainland China, the video business, lower rates can no longer, if only the business in line with the traditional broadcasting - radio and television and on-demand for the development of IPTV, then, IPTV will not survive, it is an indisputable fact." Wang Ying said.
"Short term, traditional television, IPTV's stumbling block, so we have hopes on IPTV to play a traditional television does not have the charm. Operators ultimate goal is to become IP-TV multi-service terminals, effectively video combination of the three areas of communication and PC together, provide users with integrated services. "CCID Consulting Consumer Electronics Division of Caowei Yun told reporters.
That came out into the IPTV content
Since the short term can not establish an absolute compete with traditional TV, IPTV content and charges only on the spare in the article, in order to achieve the purpose of attracting users.
Currently Hong Kong is recognized as Asia's best in IPTV development. In the recently held Hong Kong, IPTV 2005 Forum for Asia, the reporter experience to PCCW (PCCW) of the "Broadband TV (IPTV)" business, the overall feeling is very good, but the flaw is obvious: its IPTV video television programs still the main interaction between users using the system and exchange programs, or very few, are not entitled to from traditional TV and other value-added services.
"The Hong Kong market competition can indeed use the 'tragic' to describe, in addition to the face from the large and small cable TV, digital TV operator competition, we have to face from other telecom PCCW peer competition. "Hong Kong Broadband Network Limited, Deng Kai, said in an interview," At present we are also areas of content and charges brains. "
PCCW's business in the stores understand that the PCCW "NOW" broadband TV bear with a film, information, news, entertainment, music, children, inspiration and learning, and sports channels and open up under each main channel many sub-channels, the content is very rich. In the tariff on PCCW to take a variety of flexible strategies, programs mix completely determined by the user, how much is entirely controlled by ourselves. Business store official told reporters, shortly before the PCCW's IPTV users just break 500 000, has far exceeded their expectations.
The face of strong competition from rivals, Deng Kai told reporters that by the end of November, Hong Kong Broadband Network has launched the "only 128 dollar monthly fee, you can watch any of more than 70 channels of our broadband" promotion. "At present, Hong Kong Broadband's IPTV subscribers reached 15 million." Deng said Kay.
IPTV pilot project on the mainland of China, Wang Ying, told reporters that the general feeling of the current end users or very poor, in addition to the time shift TV, basically no other value-added services. "This is what the next breakthrough in China's IPTV to one of the key points, operators must constantly introduce Kara OK, distance education, information dissemination, and community services of interest to users value-added services, attracted users to the eye, IPTV have hope. "Wangying Jiang stressed.
Cao Weiyun that the development of the network television business, the most critical issue is it with traditional television, digital television as distinguished from areas that differentiate as much as possible to enhance the competitiveness of IPTV. "Interaction, differentiated content and application of IPTV business development is the main driving force, with only different from the traditional TV business and services to attract users, IPTV can be a huge market." However, according to report, at present, In addition to video resources, subject to the relevant technology mature in the actual commercial on network TV at this stage also limits the content and applications capabilities.
Cautious in the forward operator
In some countries and regions, IPTV is able to get large-scale development, mainly due to its field of telecommunications and broadcasting access to each other, completely open. China's environment is different, telecommunications and broadcasting each closed chain in the industry, telecom operators have access to the advantages of broadcast media content and policy groups have the advantage, both sides hope to become the industry chain, the key directly to end users part, this is the development of IPTV tremendous obstacles.
In the IPTV 2005 Forum for Asia, the Shanghai Media Group subsidiary specializing in network TV, Shanghai Oriental Broadband Communications Limited Deputy General Manager Li Huaiyu again publicly called for: "telecommunications and broadcasting operators are faced with industrial transformation, the two sides should cooperation, rather than engage in implicit competition with each other. "
"IPTV in China over the ongoing pilot model model mainly Harbin, Shanghai, Daning mode, Shanghai Pudong and Minhang model, Hangzhou model. In addition, Hangzhou model has its unique characteristics, other operating modes are generally responsible for network carriers , Shanghai-Canton sense of commitment to IPTV SP, responsible for the content, copyright, billing and other management platforms, but many content providers will gather in the downstream. "Cao Weiyun said.
With the end of this year China Telecom and China Netcom with Shanghai for close cooperation, implying that the current policy level, the bottleneck has been a breakthrough business model it has been the conclusion?
Wang Ying think it is hard to draw such a conclusion. "Policy level, but this year opened a door." Ying Wang commented, "First Shanghai Media as the only company to obtain licenses to manufacturers and content providers, insufficient to support the development of the market, and the monopoly of the content and license also cause problems. Moreover, Shanghai Media if every cities IPTV services must also be broadcast to the local department and the State Administration of Radio application, things too complex. In fact, to really launch IPTV business, only two cities of Shanghai and Harbin. Although the SMG in the other cities have the possibility to obtain a license, but are still in the 'in progress'. "
Face many obstacles, telecom operators have been maintained despite the enthusiasm of the IPTV, but the pace on the road weary, after all, it involves huge investment and large-scale network transformation, not to mention the profit model is now IPTV is still a question mark.
"2006 was a critical year, if in the first half to give them a second, third license, then the end of 2006 the number of IPTV users will surely break the scale." Wang Ying said. She said that in mid-2006, IPTV license issued again a great possibility, but will still be broadcasting organizations hold in their hands.
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